In this article, I will be discussing email marketing core concepts which I learned about a few days earlier in a live webinar, attended by 100s of people from all over the world. The audience reaction was so enthusiastic that Jay (also known as magistudios) carried on for 2 hours instead of the usual 1 hour.
It was the first of a series of live webinars to get premium Wealthy Affiliate members up to speed on a new trend.
Hello, my name is Garry, and it is my pleasure to share this with you. I had been thinking about the possibilities of email marketing for the last month, and online I kept running into people offering training but were asking for a lot of money.
I am an affiliate marketer with Wealthy Affiliate, and on their blogging forum I brought up the subject of the organization called Lurn. They are currently doing a heck of advertising on YouTube, looking for people who would like to learn about email marketing.
A fellow member of Wealthy Affiliate wrote back to me almost straight away and apparently was very familiar with these people. He goes by the handle Yumebloggers.
He informed me that the last Lurn summit was free, with sessions held over a three day period. At the end of that, the pressure was put on for people to attend an offline event over a 10 day period.
It was very hands-on, with over the shoulder training, helping people to become successful right there. This somehow doesn’t line up with the way that I understand how it works – as you shall see shortly.
Tickets to this offline event were $10,000 each, and many spent a further $15,000 on extras and advertising – attempting to set up offline summits of their own no doubt.
With another fellow, I was promised a free book on email marketing, on the condition that I stay to the end of the Webinar, which was pretending to be live. After three and a half hours I left without my book. After 90 minutes I just had him blathering in the background. He was progressively getting more aggressive for people to sign up. He claimed to have been interviewed on TV about his successful business career and everything. Phooey!
So you can understand how excited I was when I found out that Jay Neill would be doing a series of live webinars on Wealthy Affiliate, and I wouldn’t have to pay a cent. I know how good this fellow is, having attended many of his webinars.
Although Wealthy Affiliate offers a free membership that includes several features including training, the live webinars are available to premium members only ($49 per month or $498 per year).
Is email marketing dead?
I’ve heard this debate before, but ask yourself this question, “Do I have an email account that I use regularly?”
Secondly, people are giving out their email addresses quite often.
A key concept for email marketing success is being able to stand out among the crowd that is using email marketing.
Email marketing is not dead, far from it dear reader.
Email Marketing Core Concepts
This session was recorded and available to premium members to rewatch as many times as they like.
An overview of the core concepts of email marketing
Baby boomers will remember a time when everybody inherently trusted door-to-door salesmen and women. Something that has become a thing of the past it seems, at least in most Western cities anyway. Sales work was so much easier back then.
But consider this:
What if someone came to your door in nice white overalls, introduced themselves, and then offered to clean your windows for free. All they asked in return was your permission to use your first name as a reference, provided they did a good job. Perhaps they even offered another free window clean in a month’s time.
You’d most likely accept, right? After all, who likes cleaning windows, most people don’t even have the proper equipment.
This is an astute business person. This is a person who is willing to make the effort to build a list of clients who trust and like them.
Email marketing is about building trust.
Email marketing is not about selling.
All forms of business would be wise to adopt this approach, says Jay.
The email sequence
Above is the general sequence that Jay recommends, and all the way through, he stresses the point that it is important not to rush the process, and not to cut corners. He then goes on to cover all of the things shown in the graphic of the webinar outline.
This webinar was the first in a series. The next will be on at the end of this week.
To learn more about Wealthy Affiliate hop over to my review on Bootcamp.Wealthy Affiliate Review
To be taken on a quick tour of Wealthy Affiliate by me:
To get started now, well… you know what to do.What is free membership like at Wealthy Affiliate
I am really looking forward to the upcoming webinars.
Now would be a really good time to join Wealthy Affiliate.
I hope you can see the way that there is an abundance of support available.
Generally, Wealthy Affiliate is a fun and friendly place, where you have the opportunity to develop a passive income and learn about things like email marketing.
If you have anything to say, some questions perhaps, by all means, leave something in the comment section below. I’d be glad to hear from you and promise to reply.
Garry.Get Started Now